NOW IPO
By NOW
NOW's IPO Snowboard Binding is a freestyle offering—initial, public, or otherwise—that excels in the terrain park and on urban jibs while maintaining the versatility for all-mountain resort riding. NOW's Hanger 2.0 baseplate construction creates a more responsive board feel, allowing energy transfer to bypass the middleman and hit the board directly. The Freewing highback features a slight height boost, a ten-degree rotation, and a lateral hook to dampen chatter and add support to our ride. And when we prefer a looser skate-like feel, Flushcup technology lets us confidently surf the resort without the highback.